Sport Science Institute of South Africa moves forward with Openfield as new commercial agent

Openfield has been appointed as the commercial agent to the Sports Science Institute of South Africa (SSISA) – a venture that will see the agency’s specialists in commercial sponsorship development create a new commercial model for SISSA, with the aim of securing corporate partners for SSISA that will generate sustainable revenue for the entity going forward.
Sport Science Institute of South Africa moves forward with Openfield as new commercial agent
SSISA stands at an exciting juncture in its history, operating as a newly formed merged entity with the UCT’s Division of Exercise Science and Sports Medicine. This change offers the potential for a deeper national footprint, a fully-fledged online educational portal and, most importantly, the chance to make the translation of science much more accessible to the public sector and, in so doing, make a positive impact on the health and wellbeing of all South Africans.

With issues around the importance of a healthy lifestyle becoming more prominent, SSISA’s expertise and its access to the latest research and thinking in the field of health, wellness and exercise science can credibly position SSISA as a valuable partner for brands operating in the wellness space. This holds the potential for mutually beneficial partnerships between SSISA and like-minded corporate partners who can, together, contribute to the successful delivery of SSISA’s mission over the past two decades – Optimising the health and sporting performance of all South Africans through the execution, application and dissemination of science.

Sport Science Institute of South Africa moves forward with Openfield as new commercial agent
“What an exciting time to be a South African involved in sport! South Africa’s performances at the Rio Olympic and Paralympic Games demonstrate that we can indeed excel against the best,” commented Phathokuhle Zondi, CEO of SSISA. “The industries of performance and wellness are dynamic and ever changing – to me this represents great opportunity, and SSISA’s success will be determined by how readily we embrace this change and how agile we are in pre-empting or responding to it. We look forward to working with Openfield as we forge mutually beneficial partnerships with corporates whose vision aligns with ours. Like Caster Semenya and Charl du Toit, SSISA is going for gold in this industry!”

“We are enthusiastic at the prospect of working with SSISA to unlock the commercial potential inherent in the SSISA brand and its offerings in the health and wellness space. Today’s marketing environment is all about having access to relevant consumer data and using it to effect meaningful dialogue with consumers. We believe SSISA’s wealth of research, content, expert thinking and expertise therefore offers an attractive proposition to the right corporate partner,” added Jo Ramsay, Strategic Head at Openfield.

Essence Festival Durban offers ARTiculate Africa Exhibition

The Essence Festival Durban offers the ARTiculate Africa Exhibition, taking place from 10-11 November at the Durban ICC, with events open to the public from 9am-6pm.
The programme aims to engage professionals, the public, traders as well as literature and visual arts enthusiasts on industry best practices through informative conversations around its positioning as the leading hub for the development of Africa’s knowledge production industries, which include visual arts, books and new media.

Gcina Mhlophe
Gcina Mhlophe
This project joins a bouquet of literary initiatives supported by eThekwini’s Parks, Recreation and Culture, including Time of the Writer, Poetry Africa and One City, One Book in addition to numerous other projects driven by grassroots organisations in the City. The event will follow the tradition and highlight the importance of the market as the heart of the African city, the pivotal hub that connects those who make goods with those who are seeking them.

“As the City of eThekwini, we always strive to ensure that all citizens are able to access as well as enjoy the rich cultural offerings and facilities available to them through private and government partnerships such as the one with the Essence Festival. Platforms such as the ARTiculate Africa Exhibition enable us to include communities on the outskirts while expanding the circle of people given the opportunity to experience the richness of our country’s literature and arts culture”, commented head of parks, Thembinkosi Ngcobo.

The book component of ARTiculate Africa will feature business meetings, industry talks and networking opportunities for professionals in the book trade, panel discussions, book launches, book signings, spoken word, storytelling and new media demos for the public as well as retail opportunities for book sellers and other traders.

Writers already confirmed for this inaugural edition include Songeziwe Mahlangu, Shafinaaz Hassim, NoViolet Bulawayo, Shubnum Khan, Bongani Mavuso, Elana Bregin, Futhi Ntshingila and Yewande Omotoso.

Free accreditation

“Book and visual art lovers are invited to register at the venue for free accreditation,” added the GM of the Essence Festival, Joy Profet.

Also part of the programme is international performance artist Nathalie Anguezomo Mba Bikoro who joins the Festival as part of Durban’s Sister City’s programme with Libreville.

The visual arts component will feature artists from KwaZulu-Natal, South Africa and the rest of the continent. The art programme will feature talks on art appreciation, buying and collecting. There are also panel discussions on identity politics in response to the theme of ‘’Beyond Binaries’’ with critical thinkers in the visual arts discipline.

“In addition to the Gospel ID competition as well as the Health and Wellness programme, ARTiculate Africa is eThekwini Municipality’s cultural contribution to the Essence Festival Durban experience and a reason for Durban residents to celebrate our City’s strides in becoming a hub for Pan-African cultural exchange”, said eThekwini City manager, Sibusiso Sithole.

Previews of the selected works will be possible at the opening on Thursday 10 November, where activist, performer, director and writer Gcina Mhlophe will kick off the evening with a keynote address reflecting on the contributions of African women in addressing the challenges of the 21st century.

Inspiring African innovation

General Electric’s Africa Innovation Centre near Rosebank, Johannesburg, taps into African artistry to activate creativity and enterprise development on the continent. The project is aiming for both a five-star Green Star SA Interior rating and the US-based Leadership in Energy and Environmental Design (LEED) for Commercial Interiors Gold rating.
Inspiring African innovation“The purpose of the building is to build collaboration between General Electric (GE), clients and stakeholders,” explains consultant Kathy Berman from Innovationspace. GE committed to incorporating a distinctive modern African flair into the centre, she adds, along with the latest sustainable features.

Local architects Paragon Interface took the lead on the refit. Paragon spokesperson Hugh Fraser explains GE’s priorities were to provide access to a healthy environment and to internalise this in the workplace, thus promoting an integrated and balanced health and wellness-driven work environment.